Cornerstone is a cloud-based human capital management (HCM) platform that helps businesses manage their HR, talent, and learning processes.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
Allow users to request product demos or free trials, signaling strong buying intent.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).
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