Freshworks is a cloud-based customer relationship management (CRM) platform that helps businesses manage their customer interactions across sales, marketing, and support.
Capture potential customer information for sales follow-up and nurturing.
General inquiries or messages from prospects; starts the sales conversation.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
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