Square is a financial service and digital payment platform that also offers a suite of business software, point-of-sale (POS) systems, payment hardware products, and small business services.
General inquiries or messages from prospects; starts the sales conversation.
Register prospects for sales-related events, webinars, or conferences.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.