ActiveCampaign is a customer relationship management software that provides marketing automation, email marketing, and sales automation tools to help businesses streamline their interactions with their customers.
Capture potential customer information for sales follow-up and nurturing.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Issue billing documents to customers for goods or services provided.
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