Square is a financial service and digital payment platform that also offers a suite of business software, point-of-sale (POS) systems, payment hardware products, and small business services.
General inquiries or messages from prospects; starts the sales conversation.
Create and refine target personas for personalized marketing efforts.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.